Current Market Challenges

Growth in prescription costs unsustainable
-$321 billion (2011) expected to approach $.5 trillion by 2016
-Threatens the pharmacy benefit

Pharmaceutical marketing programs highly effective
-Over $10 billion annually on free samples to physicians
-“Me-too” brand alternatives replace use of cost-effective generic medications

Generics represent the largest opportunity to control prescription costs
-Provides option for first-line therapy at significant $ savings
-BUT, lacks marketing channel and educational support

Consumer driven healthcare initiatives
-Patient centric benefit design (HAS / HRA)
-Consumers empowered with cost – service – quality equation

Medication errors under focus
-Pharmaceutical sampling valued by physicians and patients
-Prescribing and sampling process lack controls

To learn more how SampleRx can assist your organization manage escalating pharmacy expenditures, we invite you to contact us.

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